May 14, 2025
how to request
a commercial sign
- Fill out a Data Listing Checklist. The top part is necessary to fill out for the front desk (this ensures it’s in the production timeline for all staff). The very last section is specific for commercial properties. This will let Marketing know whether to make a mini brochure (single or double-sided) or a larger OM Brochure (for properties $1M+). There’s also a section that allows agents to choose a sign size. This is the bit needed for this particular tutorial.
- Wait for marketing to create a proof. Once this document is filled out and entered into Skyslope, marketing will work with the company’s sign guy to determine material of the sign (based on the location and how to set it up). Marketing will create the design. When done, you’ll receive an email with a subject line similar to, “PROOF: 123 Address 4x8’ Sign.” You’ll need to respond back with edits or approval to move forward.
- Design is sent to the printer. Marketing will finalize the design and send it to the printer with instructions to print on a specific material. If this is a material that Coldwell Banker already has, marketing will arrange for the drop-off of the material. Agents will never have to ask for a material to be dropped off for a sign.
- Coordinate with Front Desk. When the sign is completed, Marketing will receive notification from the printer that it’s ready for pick-up. Marketing will email you and the Front Desk to say the sign is ready for pick-up and to coordinate with the front desk to get on the sign list/for placement. The Front Desk maintains a list that the sign staff pick up each day at 9:30 a.m. If the request comes after 9:30 a.m. that day, your sign will be added to the next day’s list.
- Sign Staff Install It. The next day, sign staff will pick up the sign from the printer and stick it out at the property, at the location designated on the sign list. If there are any confusions about proper placement, they’ll call you.
- All commercial sign requests must come with an address (it doesn’t need to be included in the design—and we would recommend it isn’t!). It’s how we know what to attribute it to.
- Designs should be basic and readable. We’d love to have you re-use a sign if possible. For Lease. For Sale. Available. Are all great options! If you add the address, specific square footage, etc., it means we have to re-cover it. Which takes additional time and costs you more $$.
- If you have questions regarding sign placement, size, or use of your previous signs, please contact Marketing. They’ll work with the sign staff to get answers to questions they don’t have!
Fill out a Data Listing Checklist. The top part is necessary to fill out for the front desk (this ensures it’s in the production timeline for all staff). The very last section is specific for commercial properties. This will let Marketing know whether to make a mini brochure (single or double-sided) or a larger OM Brochure (for properties $1M+). There’s also a section that allows agents to choose a sign size. This is the bit needed for this particular tutorial.
Wait for marketing to create a proof. Once this document is filled out and entered into Skyslope, marketing will work with the company’s sign guy to determine material of the sign (based on the location and how to set it up). Marketing will create the design. When done, you’ll receive an email with a subject line similar to, “PROOF: 123 Address 4x8’ Sign.” You’ll need to respond back with edits or approval to move forward.
Design is sent to the printer. Marketing will finalize the design and send it to the printer with instructions to print on a specific material. If this is a material that Coldwell Banker already has, marketing will arrange for the drop-off of the material. Agents will never have to ask for a material to be dropped off for a sign.
Coordinate with Front Desk. When the sign is completed, Marketing will receive notification from the printer that it’s ready for pick-up. Marketing will email you and the Front Desk to say the sign is ready for pick-up and to coordinate with the front desk to get on the sign list/for placement. The Front Desk maintains a list that the sign staff pick up each day at 9:30 a.m. If the request comes after 9:30 a.m. that day, your sign will be added to the next day’s list.
Sign Staff Install It. The next day, sign staff will pick up the sign from the printer and stick it out at the property, at the location designated on the sign list. If there are any confusions about proper placement, they’ll call you.
Wait for marketing to create a proof. Once this document is filled out and entered into Skyslope, marketing will work with the company’s sign guy to determine material of the sign (based on the location and how to set it up). Marketing will create the design. When done, you’ll receive an email with a subject line similar to, “PROOF: 123 Address 4x8’ Sign.” You’ll need to respond back with edits or approval to move forward.
Design is sent to the printer. Marketing will finalize the design and send it to the printer with instructions to print on a specific material. If this is a material that Coldwell Banker already has, marketing will arrange for the drop-off of the material. Agents will never have to ask for a material to be dropped off for a sign.
Coordinate with Front Desk. When the sign is completed, Marketing will receive notification from the printer that it’s ready for pick-up. Marketing will email you and the Front Desk to say the sign is ready for pick-up and to coordinate with the front desk to get on the sign list/for placement. The Front Desk maintains a list that the sign staff pick up each day at 9:30 a.m. If the request comes after 9:30 a.m. that day, your sign will be added to the next day’s list.
Sign Staff Install It. The next day, sign staff will pick up the sign from the printer and stick it out at the property, at the location designated on the sign list. If there are any confusions about proper placement, they’ll call you.
- All commercial sign requests must come with an address (it doesn’t need to be included in the design—and we would recommend it isn’t!). It’s how we know what to attribute it to.
- Designs should be basic and readable. We’d love to have you re-use a sign if possible. For Lease. For Sale. Available. Are all great options! If you add the address, specific square footage, etc., it means we have to re-cover it. Which takes additional time and costs you more $$.
- If you have questions regarding sign placement, size, or use of your previous signs, please contact Marketing. They’ll work with the sign staff to get answers to questions they don’t have!
