August 21, 2024
how to use Chatgpt
for real estate agents
1. Know What ChatGPT Can Help With
Here are just a few real estate-specific tasks ChatGPT can handle:
3. Talk to It Like a Human
You don’t need fancy instructions. Just speak naturally. You can even say:
You’re allowed to ask for edits and tweaks — treat it like your marketing assistant.
4. Add Local Flair
Make results feel personal and relevant by mentioning:
5. Don’t Copy + Paste Without Reading
Here are just a few real estate-specific tasks ChatGPT can handle:
- Write listing descriptions in your tone/voice
- Draft email templates or social posts
- Brainstorm open house ideas or event invites
- Create content for newsletters or postcards
- Answer client questions (and help you prep answers)
- Rewrite or simplify legal-sounding language
2. Start with a Clear Prompt
The better your question or request, the better the result.
✔️ Example (good):
“Write a listing description for a 3-bed, 2-bath ranch in Cheyenne with a finished basement and large backyard. Make it upbeat and less than 150 words.”
❌ Example (bad):
“Write something about this house.”
3. Talk to It Like a Human
You don’t need fancy instructions. Just speak naturally. You can even say:
- “This needs more excitement.”
- “Can you make it shorter?”
- “Write this like I’m texting a friend.”
You’re allowed to ask for edits and tweaks — treat it like your marketing assistant.
4. Add Local Flair
Make results feel personal and relevant by mentioning:
- Your city or neighborhood
- Local landmarks, schools, or events
- Who your target audience is (e.g., first-time buyers, downsizers, military families)
5. Don’t Copy + Paste Without Reading
- ChatGPT gives you a starting point — but always proofread.
- Make sure the info is accurate, and sprinkle in your own touch or style.
Bonus Tips
- Use it on your phone or computer — just go to chat.openai.com
- Save favorite prompts you use often
- If something’s not right, just say: “Try again” or “Give me 3 new options.”
- There's an app you can download that makes reaching for it easy.
- There's a free version and a $20/mo paid version. The paid version can be worthwhile if you want:
- Great for basic tasks like writing listing descriptions, emails, or brainstorming ideas.
- Fast and helpful, but not always as accurate or creative.
Paid Version ($20/month – GPT-4):
- Access to GPT-4, which is smarter, more reliable, and better at understanding context.
- Handles more complex tasks
- Remembers details better during longer chats, and often gives higher-quality results.
Bottom line: Free is solid for everyday use. Paid is worth it if you use it often or want more polished, professional output.
1. Know What ChatGPT Can Help With
Here are just a few real estate-specific tasks ChatGPT can handle:
2. Start with a Clear Prompt
The better your question or request, the better the result.
✔️ Example (good):
“Write a listing description for a 3-bed, 2-bath ranch in Cheyenne with a finished basement and large backyard. Make it upbeat and less than 150 words.”
❌ Example (bad):“Write something about this house.”
3. Talk to It Like a Human
You don’t need fancy instructions. Just speak naturally. You can even say:
You’re allowed to ask for edits and tweaks — treat it like your marketing assistant.
4. Add Local Flair
Make results feel personal and relevant by mentioning:
5. Don’t Copy + Paste Without Reading
Bonus Tips
Free Version (GPT-3.5):
Paid Version ($20/month – GPT-4):
Bottom line: Free is solid for everyday use. Paid is worth it if you use it often or want more polished, professional output.
Here are just a few real estate-specific tasks ChatGPT can handle:
- Write listing descriptions in your tone/voice
- Draft email templates or social posts
- Brainstorm open house ideas or event invites
- Create content for newsletters or postcards
- Answer client questions (and help you prep answers)
- Rewrite or simplify legal-sounding language
2. Start with a Clear Prompt
The better your question or request, the better the result.
✔️ Example (good):
“Write a listing description for a 3-bed, 2-bath ranch in Cheyenne with a finished basement and large backyard. Make it upbeat and less than 150 words.”
❌ Example (bad):“Write something about this house.”
3. Talk to It Like a Human
You don’t need fancy instructions. Just speak naturally. You can even say:
- “This needs more excitement.”
- “Can you make it shorter?”
- “Write this like I’m texting a friend.”
You’re allowed to ask for edits and tweaks — treat it like your marketing assistant.
4. Add Local Flair
Make results feel personal and relevant by mentioning:
- Your city or neighborhood
- Local landmarks, schools, or events
- Who your target audience is (e.g., first-time buyers, downsizers, military families)
5. Don’t Copy + Paste Without Reading
- ChatGPT gives you a starting point — but always proofread.
- Make sure the info is accurate, and sprinkle in your own touch or style.
Bonus Tips
- Use it on your phone or computer — just go to chat.openai.com
- Save favorite prompts you use often
- If something’s not right, just say: “Try again” or “Give me 3 new options.”
- There's an app you can download that makes reaching for it easy.
- There's a free version and a $20/mo paid version. The paid version can be worthwhile if you want:
Free Version (GPT-3.5):
- Great for basic tasks like writing listing descriptions, emails, or brainstorming ideas.
- Fast and helpful, but not always as accurate or creative.
Paid Version ($20/month – GPT-4):
- Access to GPT-4, which is smarter, more reliable, and better at understanding context.
- Handles more complex tasks
- Remembers details better during longer chats, and often gives higher-quality results.
Bottom line: Free is solid for everyday use. Paid is worth it if you use it often or want more polished, professional output.
