At the bottom of the dashboard, you should see your properties listed (you are not able to create ads for other properties unless you are a co-listed agent. If you are co-listed, only the primary agent will appear on the ad).
Click the blue Create Listing Ad button. The dashboard for the ad placement will load.
You’ll see at the top of the preview, options to view for Facebook, Web and Landing Page. If you select to add the ad to Nextdoor, that will also appear at the top. You can toggle between these views by clicking on any of the options. Note: Sometimes they don’t really show up how they show up for people. So, take the preview with a grain of salt.
On the right-hand side, you’ll see a list of options for the ad. Start at the top and work your way down.
Here’s how we suggest creating the ad:
Ad Type allows you to choose between: New Listing: Just on the market (usually 2 weeks or less); Virtual Tour: For properties that have a video, or you want the MLS photos made into a slideshow; Upcoming Open House: This will need to be placed 2-3 days prior to the open house. NOT the day before; Price Improvement: For any property that has had a price reduction in the past week; Active Listing (Not New): For any property older than 2 weeks.
Ad Creative has a VERY tiny and easily missable edit button. Click the edit button. You also have the option to upgrade to video using their automated video creator (it turns the MLS photos into a slideshow) or uploading your own.
The video option is more expensive BUT more effective. Truly.
Once you click the edit button, you’ll be brought into the manual part of the ad. You will always, forever, amen, 100% need to edit this creative.
At the top, you can change your agent photo or the listing photo. This pulls directly from the MLS and Dash, so if your photo isn’t popping up, please contact Marketing. You will always want to show the agent photo. You have the option to upgrade to a video here, too. If you click the toggle, your preview screen on the left will turn into a video that you can watch. You have the option of editing the video.
If you want to edit the video, you can choose what photos you want to use OR you can upload your own video (handy if a company like Boxwood has made one for you already).
At the bottom of the video editor, you can drag your photos in the order you want them to appear. Pro Tip: Add them in the order of the walk-thru of the house. NOT in the order you want people to see them in. Clicking the next button will allow you to add a caption to the photos. Short. And. Sweet. Describe in 2-4 words what the photo is. What sets it apart from other homes. Tell them something they may not know or see. Click Save Captions to finish the video.
If you’re not using a video and want to edit the text of the ad, you’ll next need to choose the Business Page.
It will automatically pop-up Real Estate for You. DON’T USE THIS PLEASE. Click the Change page option.
Here, you’ll want to click Connect to Facebook. Remember how Marketing said you needed to have a business Facebook? Welcome to that time. 😊
You’ll need to log in to Facebook (remember your username and password!) and click Connect. Once connected, you’ll be able to select a business page. YOUR business page should pop up. If it doesn’t, see Marketing to troubleshoot.
Click the page you want to use (your agent business page) and click Update Facebook Page. The ad preview on the left will update to reflect that page is promoting/sponsoring the ad.
Your Name and Brokerage are next. Coldwell Banker The Property Exchange is the EXACT number of characters for the max count. Please use it 😊
Uncheck the Make it for me section.
Once unchecked, you’ll be able to edit the text and information for your audience. This will always need to be done. Period.
Social Ad Text:
Facebook Headline: This is what will show up on Facebook and Instagram. Do not waste this with fluff! You’ll want to get to the point. Start with a builder incentive (if applicable), and then launch into the details. Don’t tell them what they’ll experience. Tell them why this house is different, and they need to see it. They need to digest this in one sentence and less than 2 seconds. It will be helpful to have the MLS listing up while you write.
Facebook Title: Make this your address.
Facebook Link Description: Make this the Bed/Bath/Sq.Ft./Price
Web Ad Text:
Name | Phone: Just what it says 😊
Address: The property address.
Beds/ Baths / Price: Again, same 😊
Click Save and Update.
How many ad views? Is a slider bar that will affect how much your ad costs. Ignore the impressions (the number within the slider). You’ll instead want to look at the estimated clicks. Please don’t ignore the price 😊
How fast should we get those views? will determine the length of your advertising campaign.
Minimum campaign run time is 3 days. Recommended for 2-3 weeks if it’s a static ad. Recommended for 1-2 weeks if it’s a video ad. Why this timeframe? Because if the ad isn’t performing, you want to be able to change it. Learn from the analytics, make the necessary changes, and then place another one. Running an ad that no one likes is not going to suddenly get you better views.
Who will see the ad? Allows you to edit the diameter around a city or location. If you need multiple locations? Then you need multiple ads. If this is the case, it’s advised you take screen shots of the ad so you know what creative you used, how you set it up, etc. so you can either duplicate it or edit it based on your strategy.
Where should ad clicks go? Is the location where you want people to head to once they click your ad. If you enter a custom landing page URL, it’s advised that it is NOT your main homepage, and it is instead a landing page dedicated to this ad. Content is written directly for the individuals you’re trying to capture from this ad. You can allow Boost to host a page for you (see the example below).You can upload a virtual tour video or a URL to a virtual tour. It’s important to note that in this section is where you will have a check box for “Require email address to view my photos?” This can be both a saving grace and a pain point. Choose wisely.
Click Save and Update if you’ve chosen something different than allowing Boost to host.
Enter your billing information. A little birdie might have told me that if you create the ad, but DON’T check out right away, Boost might email you with a discount code to insert here for a better price in an attempt to entice you to place an ad.
Click Check Out to place the ad.
Log into MyCBDesk and head to the Boost tile.
At the bottom of the dashboard, you should see your properties listed (you are not able to create ads for other properties unless you are a co-listed agent. If you are co-listed, only the primary agent will appear on the ad).
Click the blue Create Listing Ad button. The dashboard for the ad placement will load.
You’ll see at the top of the preview, options to view for Facebook, Web and Landing Page. If you select to add the ad to Nextdoor, that will also appear at the top. You can toggle between these views by clicking on any of the options. Note: Sometimes they don’t really show up how they show up for people. So, take the preview with a grain of salt.
On the right-hand side, you’ll see a list of options for the ad. Start at the top and work your way down.
Here’s how we suggest creating the ad:
Ad Type allows you to choose between: New Listing: Just on the market (usually 2 weeks or less); Virtual Tour: For properties that have a video, or you want the MLS photos made into a slideshow; Upcoming Open House: This will need to be placed 2-3 days prior to the open house. NOT the day before; Price Improvement: For any property that has had a price reduction in the past week; Active Listing (Not New): For any property older than 2 weeks.
Ad Creative has a VERY tiny and easily missable edit button. Click the edit button. You also have the option to upgrade to video using their automated video creator (it turns the MLS photos into a slideshow) or uploading your own.
The video option is more expensive BUT more effective. Truly.
Once you click the edit button, you’ll be brought into the manual part of the ad. You will always, forever, amen, 100% need to edit this creative.
At the top, you can change your agent photo or the listing photo. This pulls directly from the MLS and Dash, so if your photo isn’t popping up, please contact Marketing. You will always want to show the agent photo. You have the option to upgrade to a video here, too. If you click the toggle, your preview screen on the left will turn into a video that you can watch. You have the option of editing the video.
If you want to edit the video, you can choose what photos you want to use OR you can upload your own video (handy if a company like Boxwood has made one for you already).
At the bottom of the video editor, you can drag your photos in the order you want them to appear. Pro Tip: Add them in the order of the walk-thru of the house. NOT in the order you want people to see them in. Clicking the next button will allow you to add a caption to the photos. Short. And. Sweet. Describe in 2-4 words what the photo is. What sets it apart from other homes. Tell them something they may not know or see. Click Save Captions to finish the video.
If you’re not using a video and want to edit the text of the ad, you’ll next need to choose the Business Page.
It will automatically pop-up Real Estate for You. DON’T USE THIS PLEASE. Click the Change page option.
Here, you’ll want to click Connect to Facebook. Remember how Marketing said you needed to have a business Facebook? Welcome to that time. 😊
You’ll need to log in to Facebook (remember your username and password!) and click Connect. Once connected, you’ll be able to select a business page. YOUR business page should pop up. If it doesn’t, see Marketing to troubleshoot.
Click the page you want to use (your agent business page) and click Update Facebook Page. The ad preview on the left will update to reflect that page is promoting/sponsoring the ad.
Your Name and Brokerage are next. Coldwell Banker The Property Exchange is the EXACT number of characters for the max count. Please use it 😊
Uncheck the Make it for me section.
Once unchecked, you’ll be able to edit the text and information for your audience. This will always need to be done. Period.
Social Ad Text:
Facebook Headline: This is what will show up on Facebook and Instagram. Do not waste this with fluff! You’ll want to get to the point. Start with a builder incentive (if applicable), and then launch into the details. Don’t tell them what they’ll experience. Tell them why this house is different, and they need to see it. They need to digest this in one sentence and less than 2 seconds. It will be helpful to have the MLS listing up while you write.
Facebook Title: Make this your address.
Facebook Link Description: Make this the Bed/Bath/Sq.Ft./Price
Web Ad Text:
Name | Phone: Just what it says 😊
Address: The property address.
Beds/ Baths / Price: Again, same 😊
Click Save and Update.
How many ad views? Is a slider bar that will affect how much your ad costs. Ignore the impressions (the number within the slider). You’ll instead want to look at the estimated clicks. Please don’t ignore the price 😊
How fast should we get those views? will determine the length of your advertising campaign.
Minimum campaign run time is 3 days. Recommended for 2-3 weeks if it’s a static ad. Recommended for 1-2 weeks if it’s a video ad. Why this timeframe? Because if the ad isn’t performing, you want to be able to change it. Learn from the analytics, make the necessary changes, and then place another one. Running an ad that no one likes is not going to suddenly get you better views.
Who will see the ad? Allows you to edit the diameter around a city or location. If you need multiple locations? Then you need multiple ads. If this is the case, it’s advised you take screen shots of the ad so you know what creative you used, how you set it up, etc. so you can either duplicate it or edit it based on your strategy.
Where should ad clicks go? Is the location where you want people to head to once they click your ad. If you enter a custom landing page URL, it’s advised that it is NOT your main homepage, and it is instead a landing page dedicated to this ad. Content is written directly for the individuals you’re trying to capture from this ad. You can allow Boost to host a page for you (see the example below).You can upload a virtual tour video or a URL to a virtual tour. It’s important to note that in this section is where you will have a check box for “Require email address to view my photos?” This can be both a saving grace and a pain point. Choose wisely.
Click Save and Update if you’ve chosen something different than allowing Boost to host.
Enter your billing information. A little birdie might have told me that if you create the ad, but DON’T check out right away, Boost might email you with a discount code to insert here for a better price in an attempt to entice you to place an ad.
